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How To Stop Customers From Fixating On Price
Equalize Price Points to Crystallize Personal Relevance. This is the first recession to show a measurable impact on DeathCare. Most surprising have been the many reports from rural and “rustbelt”...
View ArticleLiking What You Do Is Not The Issue
I was visiting with a friend last week and the conversation went, briefly, to some mutual acquaintances. We noted how angry they had become as their careers had progressed and concluded they were...
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New Book on Reinventing Your Business Features Funeral Home
I read a lot and sometimes I preorder new books. This Winter I preordered “THE REINVENTORS, How Extraordinary Companies Pursue Radical Continuous Change“ By Jason Jennings. I started reading it last...
View ArticleYou Must Be Present To Win
In the near future the difference between winning and losing in DeathCare will be a result of one factor: LEADERSHIP. Yet many owners and general managers are confusing supervision with leadership and...
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Is A Scarcity Mentality Keeping You From Being A Good Leader?
A Scarcity Mentality is the zero-sum paradigm of life. People with a Scarcity Mentality have a very difficult time sharing recognition and credit, power or profit – even with those who help in the...
View ArticleServe more families, work less and be more profitable
Staff shortages among licensed professions have been successfully addressed by changing the model in the medical and legal professions. The solution is simple: focus skilled licensed staff on the right...
View ArticleDifficult Conversations For Those Who Hate Conflict
Funeral directors are notorious for being conflict avoidant. Yet they have a job where they must engage in difficult conversations with staff, vendors and their customers. I used to attend a church...
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Expert Opinion: Game Changers
Rick Baldwin Game-changers are those events that intervene in our lives, on athletic fields, and in our businesses that forever change everything. In our personal lives we identify marriages, deaths,...
View ArticleThe Neurosis That Defines Funeral Service: Perfectionism
I have a book on my office shelf entitled “Perfectionism…Sure Cure For Happiness”. The reason this is important is that, having performed almost 100 culture assessments in funeral service I know that...
View ArticleShould You Join The Family Firm?
Should You Join The Family Firm?When John decided to pursue his career by coming to work at the family funeral home he thought (as did everyone else) that someday he would succeed his parents and own...
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